{"id":12603,"date":"2021-11-30T16:38:29","date_gmt":"2021-11-30T15:38:29","guid":{"rendered":"https:\/\/www.kapcode.fr\/?p=12603"},"modified":"2023-01-13T18:48:05","modified_gmt":"2023-01-13T17:48:05","slug":"mois-sans-tabac-sevrage-tabagique","status":"publish","type":"post","link":"https:\/\/www.kapcode.fr\/en\/articles\/tobacco-free-weaning-month\/","title":{"rendered":"Month without tobacco: How do the French perceive smoking cessation on social networks?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12603\" class=\"elementor elementor-12603\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a9e048a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a9e048a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-309071a0\" data-id=\"309071a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-241740cc elementor-widget elementor-widget-text-editor\" data-id=\"241740cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Face au tabagisme consid\u00e9r\u00e9 comme l\u2019une des plus grandes menaces qui p\u00e8se sur la sant\u00e9 publique mondiale<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a>, la sensibilisation est la principale arme. Pour pr\u00e9venir ses cons\u00e9quences sur la sant\u00e9, la France a opt\u00e9 pour un mois de Novembre sans tabac. Le Mois sans tabac est une campagne compl\u00e9mentaire au <strong>31 Mai journ\u00e9e mondiale sans tabac<\/strong> mis en place par l\u2019OMS. Un mois pendant lequel une sensibilisation accrue est effectu\u00e9e ainsi qu\u2019un soutien apport\u00e9 \u00e0 toutes personnes d\u00e9sirant arr\u00eater de fumer. L\u2019\u00e9mergence des r\u00e9seaux sociaux a permis une amplification de cette campagne \u00e0 travers des hashtags tels que <strong>#MoisSansTabac<\/strong> ou encore <strong>#jarretedefumer<\/strong>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96ed452 elementor-widget elementor-widget-text-editor\" data-id=\"96ed452\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Le sevrage tabagique sur les r\u00e9seaux sociaux<\/h2><p>Les plateformes d\u2019\u00e9changes en ligne, r\u00e9seaux sociaux et forums sont des lieux d\u2019expressions libres pour de nombreux internautes. <strong>Ils y expriment leurs quotidiens, leurs exp\u00e9riences pour arr\u00eater de fumer<\/strong>. Elles constituent alors une source pour comprendre au mieux ce que vivent les fumeurs qui souhaitent arr\u00eater de fumer.<\/p><p>Dans un <strong>livre blanc<\/strong> en collaboration avec <a href=\"https:\/\/www.kapcode.fr\/ecosysteme\/brandwatch\/\"><strong>Brandwatch<\/strong><\/a>, <strong>Kap Code<\/strong> a analys\u00e9 \u00e0 l\u2019aide de l\u2019outil <strong>Detec\u2019t<\/strong> <strong>159\u00a0606 messages <\/strong>autour du sevrage tabagique recueillis par la plateforme <strong>Brandwatch Consumer Research<\/strong> sur la p\u00e9riode de <strong>Novembre 2019 \u00e0 D\u00e9cembre 2020<\/strong>.<\/p><p>Ainsi des messages publics fran\u00e7ais extraits de plateformes d\u2019\u00e9changes en ligne (Twitter, Doctissimo, \u2026) ont permis l\u2019identification de nombreux sujets de conversations, tel que\u00a0:<\/p><ul><li>Leurs <strong>r\u00e9cits de sevrage (21,93% des messages)<\/strong> dans l\u2019objectif de susciter une entraide dans cette communaut\u00e9,<\/li><li>Le <strong>soutien des proches (21,77%)<\/strong> qui est \u00e9l\u00e9ment important dans cette d\u00e9marche,<\/li><li>Les <strong>substituts nicotiniques (5,76%)<\/strong> comme m\u00e9thodes de sevrage per\u00e7us de mani\u00e8re n\u00e9gatives par les internautes.<\/li><\/ul><p>Tout le long de la p\u00e9riode, ces conversations sont retrouv\u00e9es mais sont amplifi\u00e9es pendant les campagnes de sensibilisations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5405fd6 elementor-widget elementor-widget-image\" data-id=\"5405fd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.kapcode.fr\/wp-content\/uploads\/2021\/11\/Diapositive1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Th\u00e9matiques discussion sevrage tabagique\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTI2MjMsInVybCI6Imh0dHBzOlwvXC93d3cua2FwY29kZS5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMVwvMTFcL0RpYXBvc2l0aXZlMS5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.kapcode.fr\/wp-content\/uploads\/2021\/11\/Diapositive1-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-12623\" alt=\"Mois sans tabac - Th\u00e9matiques de discussions autour du sevrage tabagique\" srcset=\"https:\/\/www.kapcode.fr\/wp-content\/uploads\/2021\/11\/Diapositive1-768x432.png 768w, https:\/\/www.kapcode.fr\/wp-content\/uploads\/2021\/11\/Diapositive1-300x169.png 300w, https:\/\/www.kapcode.fr\/wp-content\/uploads\/2021\/11\/Diapositive1-1024x576.png 1024w, https:\/\/www.kapcode.fr\/wp-content\/uploads\/2021\/11\/Diapositive1-18x10.png 18w, https:\/\/www.kapcode.fr\/wp-content\/uploads\/2021\/11\/Diapositive1.png 1280w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Mois sans tabac - Th\u00e9matiques de discussions autour du sevrage tabagique<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92a490a elementor-widget elementor-widget-text-editor\" data-id=\"92a490a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>L\u2019analyse de la campagne Mois sans tabac<\/h2><p>L\u2019extraction des messages sur les r\u00e9seaux sociaux et forums, a englob\u00e9 la p\u00e9riode du <strong>Mois Sans Tabac de l\u2019ann\u00e9e 2020<\/strong> o\u00f9 <strong>8\u00a0131 internautes<\/strong> se sont exprim\u00e9s avec <strong>16\u00a0110 messages<\/strong>. L\u2019analyse de cette campagne \u00e0 travers la mention du <strong>#MoisSansTabac<\/strong> permet d\u2019observer une perte de vitesse de cette \u00e9dition par rapport aux ann\u00e9es pr\u00e9c\u00e9dentes.<\/p><p>Une analyse de la perception montre que la publicit\u00e9 du gouvernement sur les effets n\u00e9fastes de la cigarette entre autres sont \u00e9voqu\u00e9s de mani\u00e8re majoritairement n\u00e9gative par le public. En revanche, la pr\u00e9vention contre le cancer et le programme de soutien par les professionnels sont accueillis positivement par les internautes. Concernant les th\u00e9matiques de d discussions, elles sont tourn\u00e9es vers les actions du gouvernement notamment avec <strong>la volont\u00e9 de Sant\u00e9 Publique France de reproduire le Mois Sans Tabac avec la consommation d\u2019alcool<\/strong> <strong>(15,75%)<\/strong> ou encore <strong>la promotion de ce mois de sensibilisation<\/strong> <strong>(10,37%)<\/strong>. Mais aussi le <strong>tabagisme comme vecteur potentiel de transmission de la Covid-19<\/strong> <strong>(3,52%)<\/strong> est aussi \u00e9voqu\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30f63d6 elementor-widget elementor-widget-image\" data-id=\"30f63d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.kapcode.fr\/wp-content\/uploads\/2021\/11\/Themes-de-discussions-mois-sans-tabac.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Th\u00e8matiques de discussions avec #MoisSansTabac\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTI2MjQsInVybCI6Imh0dHBzOlwvXC93d3cua2FwY29kZS5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMVwvMTFcL1RoZW1lcy1kZS1kaXNjdXNzaW9ucy1tb2lzLXNhbnMtdGFiYWMucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.kapcode.fr\/wp-content\/uploads\/2021\/11\/Themes-de-discussions-mois-sans-tabac-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-12624\" alt=\"Mois sans tabac - Th\u00e9matiques de discussions de messages avec le #MoisSansTabac\" srcset=\"https:\/\/www.kapcode.fr\/wp-content\/uploads\/2021\/11\/Themes-de-discussions-mois-sans-tabac-768x432.png 768w, https:\/\/www.kapcode.fr\/wp-content\/uploads\/2021\/11\/Themes-de-discussions-mois-sans-tabac-300x169.png 300w, https:\/\/www.kapcode.fr\/wp-content\/uploads\/2021\/11\/Themes-de-discussions-mois-sans-tabac-1024x576.png 1024w, https:\/\/www.kapcode.fr\/wp-content\/uploads\/2021\/11\/Themes-de-discussions-mois-sans-tabac-18x10.png 18w, https:\/\/www.kapcode.fr\/wp-content\/uploads\/2021\/11\/Themes-de-discussions-mois-sans-tabac.png 1280w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Mois sans tabac - Th\u00e9matiques de discussions de messages avec le #MoisSansTabac <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7be7011 elementor-widget elementor-widget-text-editor\" data-id=\"7be7011\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sur ces plateformes de libre expression, il appara\u00eet donc possible d\u2019\u00eatre au plus pr\u00e8s des internautes, de mieux comprendre leurs exp\u00e9riences avec le sevrage tabagique. Elles permettent ainsi d\u2019observer leurs besoins, leurs difficult\u00e9s, leurs craintes mais aussi leurs freins ainsi que leurs perceptions du sevrage tabagique. \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4abff58a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4abff58a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2329530c\" data-id=\"2329530c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1eb3f1c4 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"1eb3f1c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-grow\" href=\"https:\/\/www.brandwatch.com\/fr\/reports\/sevrage-tabagisme-kapcode\/?utm_source=insights&#038;utm_medium=partner&#038;utm_campaign=sevrage-tabagique-kapcode&#038;utm_term=fr\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-external-link-alt\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M432,320H400a16,16,0,0,0-16,16V448H64V128H208a16,16,0,0,0,16-16V80a16,16,0,0,0-16-16H48A48,48,0,0,0,0,112V464a48,48,0,0,0,48,48H400a48,48,0,0,0,48-48V336A16,16,0,0,0,432,320ZM488,0h-128c-21.37,0-32.05,25.91-17,41l35.73,35.73L135,320.37a24,24,0,0,0,0,34L157.67,377a24,24,0,0,0,34,0L435.28,133.32,471,169c15,15,41,4.5,41-17V24A24,24,0,0,0,488,0Z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Voir Le livre blanc<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7585ad03 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7585ad03\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-481ac8ac\" data-id=\"481ac8ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70de76ec elementor-widget elementor-widget-heading\" data-id=\"70de76ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">Sources<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-793d6869 cst-post-sources elementor-widget elementor-widget-text-editor\" data-id=\"793d6869\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> Tabac :\u00a0 <a href=\"https:\/\/www.who.int\/fr\/news-room\/fact-sheets\/detail\/tobacco\" target=\"_blank\" rel=\"noopener\">https:\/\/www.who.int\/fr\/news-room\/fact-sheets\/detail\/tobacco<\/a><\/p><p><a href=\"#_ftnref2\" name=\"_ftn2\"><\/a><span id=\"js-reference-string-0\" class=\"selectable\"><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>On the occasion of the Month without tobacco, Kap Code presents you an analysis from its white paper about the experience of smoking cessation, in collaboration with Brandwatch published on social networks.  <\/p>","protected":false},"author":12,"featured_media":12606,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[95,40,92,51,21,18],"class_list":["post-12603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-detect","tag-analyse","tag-brandwatch","tag-ecosysteme","tag-experience-patient","tag-reseaux-sociaux","tag-rwd"],"_links":{"self":[{"href":"https:\/\/www.kapcode.fr\/en\/wp-json\/wp\/v2\/posts\/12603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kapcode.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kapcode.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kapcode.fr\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kapcode.fr\/en\/wp-json\/wp\/v2\/comments?post=12603"}],"version-history":[{"count":3,"href":"https:\/\/www.kapcode.fr\/en\/wp-json\/wp\/v2\/posts\/12603\/revisions"}],"predecessor-version":[{"id":14671,"href":"https:\/\/www.kapcode.fr\/en\/wp-json\/wp\/v2\/posts\/12603\/revisions\/14671"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kapcode.fr\/en\/wp-json\/wp\/v2\/media\/12606"}],"wp:attachment":[{"href":"https:\/\/www.kapcode.fr\/en\/wp-json\/wp\/v2\/media?parent=12603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kapcode.fr\/en\/wp-json\/wp\/v2\/categories?post=12603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kapcode.fr\/en\/wp-json\/wp\/v2\/tags?post=12603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}