Social web analysis tool, Brandwatch is recognized in the field of social listening and offers a platform for brand management and monitoring the e-reputation of a brand or a company. The interest of this platform is, among other things, its use in real time to analyze the activity around a theme to help the best positioning of a brand on social networks.
Brandwatch appears as an indirect competitor of Kap Code, it is important to emphasize that competition is what keeps a market alive. The goal of competitors is thus far from being a war. So Kap Code with its expertise in medical social listening has been able to benefit from the advantages of the Brandwatch platform in numerous studies and also in projects. Projects such as Epilogue, which has thus made Brandwatch a Data partner of this platform on the Covid-19 pandemic data.
With the drafting of a white paper on smoking cessation, Kap Code and Brandwatch have reaffirmed their partnership beyond a simple platform. Indeed, this white paper uses the experiences of Internet users shared on social networks for prevention on the harmful effects of smoking but also on the difficulties of withdrawal and those methods that differ from one person to another.